A Technique for Producing Ideas Advertising Age Classics Library James Webb Young Books Télécharger COE

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A%20Technique%20for%20Producing%20Ideas%20Advertising%20Age%20Classics%20Library%20James%20Webb%20Young%20Books

lis A Technique for Producing Ideas Advertising Age Classics Library James Webb Young Books JLQ

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A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

James Webb Young,A Technique for Producing Ideas (Advertising Age Classics Library),McGrawHill Education,0071410945,Cognitive Psychology Cognition,Creative Ability,Thought and thinking,Thought and thinking.,Advertising,Advertising Promotion,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Marketing / General,Business Economics/Marketing - General,Business / Economics / Finance,Business/Economics,CREATIVITY,General,General Adult,How-to/Do-it-yourself,Marketing,Marketing - General,Non-Fiction,PERCEPTION,PSYCHOLOGY / Cognitive Psychology Cognition,PSYCHOLOGY / Creative Ability,Psychology,Sales marketing,Thought and thinking,Thought and thinking.,United States,Advertising Promotion,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Marketing / General,Business Economics/Marketing - General,Marketing - General,PSYCHOLOGY / Cognitive Psychology Cognition,PSYCHOLOGY / Creative Ability,Business / Economics / Finance,Creativity,Perception,Psychology,Business/Economics,Advertising,Sales marketing

A Technique for Producing Ideas Advertising Age Classics Library James Webb Young Books Reviews :

A step-by-step technique for sparking breakthrough creativity in advertising--or any field

Since its publication in 1965, A Technique for Producing Ideas has helped thousands of advertising copywriters smash through internal barriers to unleash their creativity. Professionals from poets and painters to scientists and engineers have also used the techniques in this concise, powerful book to generate exciting ideas on demand, at any time, on any subject. Now let James Webb Young's unique insights help you look inside yourself to find that big, elusive idea--and once and for all lift the veil of mystery from the creative process.

"James Webb Young is in the tradition of some of our greatest thinkers when he describes the workings of the creative process. The results of many years in advertising have proved to him that the key element in communications success is the production of relevant and dramatic ideas. He not only makes this point vividly for us but shows us the road to that goal."
--William Bernbach, Former Chairman and CEO, Doyle Dane Bernbach Inc.

James Webb Young,A Technique for Producing Ideas (Advertising Age Classics Library),McGrawHill Education,0071410945,Cognitive Psychology Cognition,Creative Ability,Thought and thinking,Thought and thinking.,Advertising,Advertising Promotion,BUSINESS ECONOMICS,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Marketing / General,Business Economics/Marketing - General,Business / Economics / Finance,Business/Economics,CREATIVITY,General,General Adult,How-to/Do-it-yourself,Marketing,Marketing - General,Non-Fiction,PERCEPTION,PSYCHOLOGY / Cognitive Psychology Cognition,PSYCHOLOGY / Creative Ability,Psychology,Sales marketing,Thought and thinking,Thought and thinking.,United States,Advertising Promotion,BUSINESS ECONOMICS / Advertising Promotion,BUSINESS ECONOMICS / Marketing / General,Business Economics/Marketing - General,Marketing - General,PSYCHOLOGY / Cognitive Psychology Cognition,PSYCHOLOGY / Creative Ability,Business / Economics / Finance,Creativity,Perception,Psychology,Business/Economics,Advertising,Sales marketing

A Technique for Producing Ideas (Advertising Age Classics Library) (8601300053455) James Webb Young Books

 

Product details Series Advertising Age Classics Library Paperback 64 pages Publisher McGrawHill Education; 1 edition (February 11, 2003) Language English ISBN-10 9780071410946 ISBN-13 978-0071410946 ASIN 0071410945

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