Everything Is Obvious How Common Sense Fails Us Duncan J Watts 8601234642299 Books Livres gratuit YIJ

Everything Is Obvious How Common Sense Fails Us Duncan J Watts 8601234642299 Books lecteur PDF Everything%20Is%20Obvious%20How%20Common%20Sense%20Fails%20Us%20Duncan%20J%20Watts%208601234642299%20Books

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lecteur PDF Everything Is Obvious How Common Sense Fails Us Duncan J Watts 8601234642299 Books LEH

The Dead Sea Scrolls and the New Testament Essays in Mutual Illumination 9780281057108 Books lecteur PDF LLT

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. 

Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.

Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.
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Everything Is Obvious How Common Sense Fails Us Duncan J Watts 8601234642299 Books Reviews :

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. 

Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.

It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.

Watts' argument has important implications in politics, business, and marketing, as well as in science and everyday life.

Duncan J. Watts,Everything Is Obvious How Common Sense Fails Us,Currency,0307951790,Decision-Making Problem Solving,Forecasting,Sociology - General,Common sense.,Reasoning.,Thought and thinking.,BUSINESS ECONOMICS / Decision-Making Problem Solving,BUSINESS ECONOMICS / Forecasting,BUSINESS ADMIN MGMT - GENERAL BUSINESS,Business Economics,Business/Economics,Cognitive Psychology Cognition,Common sense,GENERAL,General Adult,Management decision making,Non-Fiction,Psychology/Cognitive Psychology Cognition,Reasoning,SOCIAL SCIENCE / Sociology / General,SOCIOLOGY OF KNOWLEDGE,Sociology,Thought and thinking,common sense; psychology; sociology; freakonomics; logical fallacies; planning; cognition; anecdotes; marketing; debunked; descartes; statistical distributions; trends; philosophical; research; conventional wisdom; business books; business; economics; entrepreneurship; money; problem solving; sociology books; business plan; history books; history; behavioral economics; strategy; creativity; cognitive psychology; decision making; human behavior; social science; innovation; big data; economics books; economy; empathy,common sense;psychology;sociology;cognitive psychology;decision making;freakonomics;logical fallacies;planning;cognition;anecdotes;marketing;debunked;descartes;statistical distributions;human behavior;trends;social science;philosophical;research;conventional wisdom;business;economics;behavioral economics;business books;strategy;creativity;innovation;entrepreneurship;money;problem solving;big data;economics books;economy;empathy;business plan;sociology books;history books;history,BUSINESS ECONOMICS / Decision-Making Problem Solving,BUSINESS ECONOMICS / Forecasting,Cognitive Psychology Cognition,Psychology/Cognitive Psychology Cognition,SOCIAL SCIENCE / Sociology / General,Sociology,Common sense,Reasoning,Thought and thinking,Sociology Of Knowledge,Business Economics,Business/Economics,Management decision making

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Product details Paperback 368 pages Publisher Currency; unknown edition (June 26, 2012) Language English ISBN-10 0307951790

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